Born from a family’s sleepless nights and heartfelt love for their children, every Love by EMI creation is designed with care, safety, and science in mind — making bedtime a calmer, more comforting experience for parents and babies alike.
The Soothing Power of White Noise for Better Sleep
Decades of research show that white noise helps newborns fall asleep faster by mimicking the comforting sounds of the womb. The steady hum masks household noises, easing babies into rest and keeping them asleep through common disturbances.
Each white noise toy in our collection blends the familiar sound of a mother’s heartbeat with the timeless Brahms Lullaby, creating a soothing environment that encourages healthy sleep patterns and peaceful nights. Parents across Australia love how quickly their babies relax once their Love by EMI plushie starts to play. Our white noise plush toy collection includes removable sound machines with adjustable volume settings, designed to create just the right level of calm for any environment — from the nursery to the stroller.
Designed in Australia for Comfort, Safety, and Style
When it comes to newborn toys in Australia, safety and quality are everything. Love by EMI’s range of sleep companions is created with these priorities at heart.
Each toy features:
- A removable sound box offering both white noise and lullaby options
- Soft, hypoallergenic plush fabric that’s gentle on delicate skin
- Machine-washable materials for easy care and hygiene
- A secure, child-safe battery case for peace of mind
- A soft clip attachment to fasten safely to prams, cots, or car seats
Our animal-themed Lovey plush toys come in ten+ unique designs — from elephants and tigers to dogs and giraffes — each named after real family children and friends. With their soft textures and contrasting colours that support early eye development, these comforters become treasured companions your child will adore for years.
Why Parents Across Australia Choose Love by EMI
The journey that inspired Love by EMI began with one family’s sleepless struggle. Searching for something portable, safe, and soothing for their newborn, they combined the calming effects of white noise with a cuddly comforter — and the result changed their nights forever.
Today, Australian parents turn to Love by EMI for baby sleep aids that truly make a difference. Our products are designed to be practical for parents, safe for children, and backed by thoughtful testing.
Safe, Sleep-Friendly Design
At Love by EMI, we take baby safety seriously. All our plushies are created following AAP and SIDS safe-sleep guidelines to ensure the highest safety standards. While our comforters are made to help little ones feel calm and secure, we strongly advise not to leave our toys in your baby’s sleeping environment for the first 12 months.
Instead, use them during supervised play, nap preparation, or bedtime routines, so your baby learns to associate their Lovey’s sound and softness with rest and comfort — safely and effectively.
Comfort That Travels Anywhere
Lightweight and compact, every Love by EMI comforter is easy to take wherever you go. Parents love the convenience of soothing their child during car rides, walks, or family holidays using a familiar and comforting sound.
Easy to Use, Loved by Toddlers
Each toy features simple in-ear buttons that little hands can manage independently. Once toddlers learn to activate their white noise toy, they can self-soothe and drift back to sleep without needing a parent’s help — making nights smoother for the whole family.
The Perfect Gift for New Parents and Babies
If you’re searching for a thoughtful, practical present, our newborn toys make ideal gifts for baby showers and first and second birthdays. Each plushie is beautifully packaged and designed to be cherished from the very first cuddle.
Many families also love exploring our baby sleep gift bundles, which pair our best-selling comforters with other soft toys and accessories. These make memorable keepsakes that combine charm with functionality — a perfect expression of love and care.
Whether you’re gifting a friend or welcoming your own little one, Love by EMI toys bring calm, comfort, and connection to every sleep routine.
Bringing Calm Back to Bedtime
At Love by EMI, we understand that parenthood can be overwhelming — especially when sleep feels out of reach. That’s why we created products that don’t just look beautiful but truly work to restore rest to growing families.
From the comforting hum of white noise to the gentle touch of our plush fabrics, every detail is crafted to make bedtime easier. Parents across Australia continue to share how their children have formed lasting bonds with their Love by EMI plushies — often calling them their “sleep friends for life.”
Explore our complete range of white noise toys in Australia and discover how a simple, well-made comforter can transform your baby’s nights and your family’s mornings.
Sleep Safety Reminder
At Love by EMI, your baby’s safety always comes first. Our products are designed to comfort and support healthy sleep habits, but soft toys should never be left in a baby’s sleep environment for the first 12 months of life.
To ensure safe sleep for your little one:
- Always place your baby on their back to sleep.
- Use a firm, well-fitted mattress that meets Australian safety standards.
- Keep the cot clear of toys, pillows, doonas, and loose bedding.
- Sleep your baby in your room for the first six to twelve months.
- Make sure your baby’s head and face stay uncovered during sleep.
